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As our society’s unstoppable reliance on social media continues to grow, it becomes infinitely more vital to make efficient use of the technology to better inform and engage Jason Taylor Foundation followers. While integrating with Facebook, Twitter, Instagram and YouTube, a JTF social media initiative was developed for that very purpose. The results continue to amaze as not only do number of followers continue to increase across all platforms, but the levels of engagement has followed, providing instant quantification of the positive nature of social media when used effectively.
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Weekly Social Media Initiatives
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#MotivationMonday
The beginning of every week, we will post a motivational graphic to help inspire our followers to get things started on a positive note.
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#SpotlightTuesday
The purpose of #SpotlightTuesday is to shine a light on some under-acknowledged groups and individuals of the Jason Taylor Foundation.  Whether a student or a teacher, a volunteer or a donor, a local celebrity or a poet, each week will bring a new spotlight on a deserving subject that deserves the recognition.
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#WhatsHappeningWednesday
This initiative will inform JTF followers of upcoming events and/or programmatical happenings associated with the Jason Taylor Foundation.
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#ThrowbackThursday
Everyone has seen a throwback photo on a friend’s Facebook page or Twitter account. The Jason Taylor Foundation will be no different, only the JTF version will revolve around upcoming events and recent happenings.
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#FeelGoodFriday
Much like #MotivationMonday, #FeelGoodFriday is meant to wrap up the busy week with an uplifting thought that will hopefully help JTF followers get a positive start to the weekend.